Men and cosmetology:

Once considered a women’s forte, now the relation between men and cosmetology has become official.

Though 87 percent of all cosmetic surgery patients are women, 1.2 million procedures were performed on men in 2004, which is 16 percent increase since 2000, according to a research last year.

Men are getting increasingly conscious about their health & this has led to an escalating increase in cosmetic surgery to bring out the changes desired.

The top five male cosmetic surgeries in 2004 were nose reshaping, hair transplantation, eyelid surgery, liposuction and breast reduction. When it comes to minimally invasive procedures, men - like women - choose Botox injections, as well as chemical peels, collagen injections and microdermabrasion.

While the stability of cosmetic surgery lures many men to enrich their image, offering them a fresh look that may benefit their lifestyle and meet their goals.

It is the craving to retain a juvenile look in today's spirited work world that coerces many men to the Plastic Surgery Institute of California at Beverly Hills & Los Angeles, under the advice and guidance of experts in the field of cosmetology.